Regimen Lab is a skincare company that uses rigorously tested science to formulate their products. They make the science behind skincare accessible, and are not afraid to get geeky by conducting research alongside the community they’ve grown.
Regimen Lab is a skincare company that uses rigorously tested science to formulate their products. They make the science behind skincare accessible, and are not afraid to get geeky by conducting research alongside the community they’ve grown.
I owned design direction at Regimen Lab across 3 product launches, 4 marketing pushes, and 6 major sales (and counting!), developing every creative asset across the brand's website, social, email, packaging, and print channels.
I owned design direction at Regimen Lab across 3 product launches, 4 marketing pushes, and 6 major sales (and counting!), developing every creative asset across the brand's website, social, email, packaging, and print channels.
The team approached me with an unheard of concept in skincare — potent formulations in mini drop bottles that can be added to your existing products to experience significant boosts to your routine!
The team approached me with an unheard of concept in skincare — potent formulations in mini drop bottles that can be added to your existing products to experience significant boosts to your routine!
This launch called for a new sub-brand, Regimen Lab [Research]. I used vibrant colours and holographic packaging to signal the cutting-edge ingredients behind the line's first product, "Drops." Rather than selling Drops directly, we kept them exclusive — they’re currently only offered as add-ons to sales and giveaways.
This launch called for a new sub-brand, Regimen Lab [Research]. I used vibrant colours and holographic packaging to signal the cutting-edge ingredients behind the line's first product, "Drops." Rather than selling Drops directly, we kept them exclusive — they’re currently only offered as add-ons to sales and giveaways.
Our print and digital collateral are designed to look like research notes found in a scientist’s lab. I create custom logos and illustrations for each set we… drop.
Our print and digital collateral are designed to look like research notes found in a scientist’s lab. I create custom logos and illustrations for each set we… drop.
I led the creative direction for Regimen Lab's biggest breakthrough product to date: a fully solubilised azelaic acid treatment. Working directly with the founders and cosmetic chemists, I developed everything from the bottle and packaging to the full suite of marketing materials.
I led the creative direction for Regimen Lab's biggest breakthrough product to date: a fully solubilised azelaic acid treatment. Working directly with the founders and cosmetic chemists, I developed everything from the bottle and packaging to the full suite of marketing materials.
Solubilised azelaic acid is patented Regimen Lab technology, so it became the design's focal point through the custom dissolving-molecule icons I created.
Solubilised azelaic acid is patented Regimen Lab technology, so it became the design's focal point through the custom dissolving-molecule icons I created.
The packaging colour evolved alongside its formula, which shifted from green to yellow during development.
Early directions explored warm browns (azelaic acid's natural source, wheat), pink (a complement to the once-green serum), and various shades of green.
We landed on dark grass green — a natural pair to Level Serum, the brand’s hyperpigmentation fighting product.
Education was central to the rollout: pre-launch carousels explained azelaic acid's mode of action, while post-launch content discussed the formulation's development and why it marked a genuine breakthrough.
Education was central to the rollout: pre-launch carousels explained azelaic acid's mode of action, while post-launch content discussed the formulation's development and why it marked a genuine breakthrough.
A highly anticipated product drop combined with its strategic launch during Black Friday resulted in Azelaic Advanced being sold out quicker than anticipated. It remains one of Regimen Lab’s bestsellers to this day!
A highly anticipated product drop combined with its strategic launch during Black Friday resulted in Azelaic Advanced being sold out quicker than anticipated. It remains one of Regimen Lab’s bestsellers to this day!
As is the case for any DTC brand, Black Friday is an important time of year for Regimen Lab. Throughout my time working at the company, I provided creative direction for their biggest sale of the year — every year.
As is the case for any DTC brand, Black Friday is an important time of year for Regimen Lab. Throughout my time working at the company, I provided creative direction for their biggest sale of the year — every year.
The creative spanned across Regimen Lab’s website, paid advertising, social, and email channels — examples of which are shown below.
The creative spanned across Regimen Lab’s website, paid advertising, social, and email channels — examples of which are shown below.
In 2025, we brought festivity to the usual kits: each one shipped inside a travel bag wrapped in holiday-themed packaging, complete with holographic printing and products dressed for winter. Black Friday is the most demanding period of the year, but consistently the most creatively rewarding!
In 2025, we brought festivity to the usual kits: each one shipped inside a travel bag wrapped in holiday-themed packaging, complete with holographic printing and products dressed for winter. Black Friday is the most demanding period of the year, but consistently the most creatively rewarding!
