Regimen Lab's products scattered against a pale blue background, along with petri dishes, beakers, and flasks
Regimen Lab's products scattered against a pale blue background, along with petri dishes, beakers, and flasks

Client Background

Regimen Lab is a skincare company that uses rigorously tested science to formulate their products. They make the science behind skincare accessible, and are not afraid to get geeky by conducting research and experiments alongside the community they’ve grown.

Client Background

Regimen Lab is a skincare company that uses rigorously tested science to formulate their products. They make the science behind skincare accessible, and are not afraid to get geeky by conducting research and experiments alongside the community they’ve grown.

The Project

Regimen Lab sets themselves apart from competitors by simplifying the science behind their products’ efficacy without taking away from their detail-heavy research. They needed to design informative and appealing content, while updating and unifying different touchpoints within their brand.

The Project

Regimen Lab sets themselves apart from competitors by simplifying the science behind their products’ efficacy without taking away from their detail-heavy research. They needed to design informative and appealing content, while updating and unifying different touchpoints within their brand.

We tested 11 of the most popular hydration serums.
A graphic titled "Hyperpigmentation 101". This chart showcases must have actives, good practices, things to avoid, and how to recognise hyperpigmentation.
A graph that showcases skincare ingredient popularity by Google search over time.
Let's talk Tranexamic Acid
A handy guide to common skincare ingredients and what they target.
Latest in skincare news: Melanin-derived sunscreen
Why do some spots disappear while others don't go away?
A stellar review on Regimen Lab's cleanser, Tabula Rasa. The TL;DR is that the reviewer appreciates how this cleanser removes skin impurities (i.e. sunscreen) without stripping or drying out the skin.
A chart detailing what each of Regimen's hyperpigmentation products fixes.

The Solution

In consultation with the cosmetic chemists and founders, I created cohesion between Regimen Lab’s digital and print efforts by developing custom illustrations, overseeing all stages of product photography, and developing various templates. With the power of my design (and science), we accelerated our growth.

The Solution

In consultation with the cosmetic chemists and founders, I created cohesion between Regimen Lab’s digital and print efforts by developing custom illustrations, overseeing all stages of product photography, and developing various templates. With the power of my design (and science), we accelerated our growth.

The Impact

Increase in social media reach and virality

Conducted multiple successful campaigns

Higher conversion rates and ROAS

The Impact

Increase in social media reach and virality

Conducted multiple successful campaigns

Higher conversion rates and ROAS

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project