Olympian Champion Yvette Yong wearing 2020 Armor's gear while performing a high kick, captioned "See Clearer. Fight Smarter."
Olympian Champion Yvette Yong wearing 2020 Armor's gear while performing a high kick, captioned "See Clearer. Fight Smarter."

Client Background

2020 Armor is a sports technology company that specialises in martial arts training equipment. They are well established in their community and aim to increase brand visibility towards club owners, athletes, and students.

Client Background

2020 Armor is a sports technology company that specialises in martial arts training equipment. They are well established in their community and aim to increase brand visibility towards club owners, athletes, and students.

A smiling child getting ready to fight while wearing 2020 Armor's vest and headgear

The Project

This client was looking to refresh their Shopify website, build their presence as an Amazon Seller, and increase their sales during the busiest time of the year — the Black Friday and holiday season. I was the primary designer for 2020 Armor’s promotions, and supported our marketing team by creating all of the assets needed to push these campaigns live.

The Project

This client was looking to refresh their Shopify website, build their presence as an Amazon Seller, and increase their sales during the busiest time of the year — the Black Friday and holiday season. I was the primary designer for 2020 Armor’s promotions, and supported our marketing team by creating all of the assets needed to push these campaigns live.

bold text that says "23% off ends tomorrow" surrounded by a border of repeated text that reads "Sale ends soon", on a bright red to blue gradient background.
A model performing a high kick while wearing 2020 Armor's gear while confetti falls. The caption reads "Bring 2023 in with a bang! 23% off sitewide."
Neon-styled text reading "Flash Sale ends tomorrow" paired with a rectangular neon border
A class of martial arts students posing with 2020 Armor's vest and headgear
bold text that says "24 Hours Left" surrounded by a border of repeated text that reads "Black Friday", on a dark red to blue gradient background.
2020 Armor's vest and headgear product shots with repeated text in the background reading "Use code KNOCKOUT"
bold text that says "One Week Left" surrounded by a border of repeated text that reads "Black Friday", on a bright red to blue gradient background.
bold neon-styled text that reads "40% off your cart" with white text underneath which says "Use code KNOCKOUT"
A child kicking 2020 Armor's dummy wearing the brand's vest and headgear.

The Solution

I worked directly with the client to create promotional material for their email, website, social media, and paid advertising channels. Over the course of these campaigns, 
I designed a total of 118 assets in a very short timeframe. My contributions resulted in incredible engagement increases from their mailing list and social media, as well as multiple successful campaigns that broke all of 2020 Armor's records.

The Solution

I worked directly with the client to create promotional material for their email, website, social media, and paid advertising channels. Over the course of these campaigns, 
I designed a total of 118 assets in a very short timeframe. My contributions resulted in incredible engagement increases from their mailing list and social media, as well as multiple successful campaigns that broke all of 2020 Armor's records.

The Impact

110% increase in revenue from monthly sales

104% increase in website conversion rate

8.0 ROAS

The Impact

110% increase in revenue from monthly sales

104% increase in website conversion rate

8.0 ROAS

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