Joyride is a platform that powers micromobility businesses with their software. The company places emphasis on cost-effective, intuitive, accessible, and environmentally friendly scooter sharing.
Joyride is a platform that powers micromobility businesses with their software. The company places emphasis on cost-effective, intuitive, accessible, and environmentally friendly scooter sharing.
Our 2022 strategy involved refreshing Joyride’s website and visual direction. The client has established credibility in the micromobility industry and wanted to ensure that their leads would not drop after their rebrand and site relaunch.
Our 2022 strategy involved refreshing Joyride’s website and visual direction. The client has established credibility in the micromobility industry and wanted to ensure that their leads would not drop after their rebrand and site relaunch.
I supported my team by adapting illustrations to reflect the refreshed design system. I also created landing pages, paid advertisements, and email templates to unify the new branding across all of Joyride’s channels. By maintaining consistent styling — and with constant optimisation of the new website’s content and keywords — Joyride saw their site’s traffic increase, leading to a successful brand refresh!
I supported my team by adapting illustrations to reflect the refreshed design system. I also created landing pages, paid advertisements, and email templates to unify the new branding across all of Joyride’s channels. By maintaining consistent styling — and with constant optimisation of the new website’s content and keywords — Joyride saw their site’s traffic increase, leading to a successful brand refresh!
