FTD is a flower arrangement company that offers bouquets for every occasion. This client wanted to market to its Canadian audience by highlighting its 100 year history and same-day delivery service.
FTD is a flower arrangement company that offers bouquets for every occasion. This client wanted to market to its Canadian audience by highlighting its 100 year history and same-day delivery service.
To execute the marketing team’s 2023 strategy, I refreshed FTD Canada’s design system while keeping it consistent with their American parent brand. I created an updated visual direction for our designers to follow, which brought cohesive styling to FTD’s website, blog, social media, advertising, and email marketing collateral.
To execute the marketing team’s 2023 strategy, I refreshed FTD Canada’s design system while keeping it consistent with their American parent brand. I created an updated visual direction for our designers to follow, which brought cohesive styling to FTD’s website, blog, social media, advertising, and email marketing collateral.
I visualised a brand that paid homage to FTD’s rich history by referencing typography and photography from the Art Deco era. By combining these designs with messaging targeted towards FTD’s client personas, I brought the company’s sophisticated nature to life.
I visualised a brand that paid homage to FTD’s rich history by referencing typography and photography from the Art Deco era. By combining these designs with messaging targeted towards FTD’s client personas, I brought the company’s sophisticated nature to life.
