The branding I created for "Good Fibes," a baked snack concept from an Ontario-based CPG company, generated so much positive feedback that the product is now in final stages of development. In collaboration with our agency’s paid media team and the client’s incubator team, I ran design sprints on potential products to gauge audience interest before a new SKU moves forward — Good Fibes was our most successful test yet.
The branding I created for "Good Fibes," a baked snack concept from an Ontario-based CPG company, generated so much positive feedback that the product is now in final stages of development. In collaboration with our agency’s paid media team and the client’s incubator team, I ran design sprints on potential products to gauge audience interest before a new SKU moves forward — Good Fibes was our most successful test yet.
Good Fibes aimed to appeal to two audiences at once: 70s psychedelic nostalgia to draw in older consumers, and colourful maximalism to appeal to a younger crowd. I captured both aesthetics within a cohesive brand system.
Good Fibes aimed to appeal to two audiences at once: 70s psychedelic nostalgia to draw in older consumers, and colourful maximalism to appeal to a younger crowd. I captured both aesthetics within a cohesive brand system.
We tested multiple taglines across the campaign to find which value propositions resonated the strongest. Survey results uncovered the following three differentiators for Good Fibes to lead with:
We tested multiple taglines across the campaign to find which value propositions resonated the strongest. Survey results uncovered the following three differentiators for Good Fibes to lead with:
The campaign built a vocal, engaged audience that championed Good Fibes before it even launched! It's a clear example of how strategic paid advertising, paired with a strong creative concept, can validate a product before it hits shelves.
The campaign built a vocal, engaged audience that championed Good Fibes before it even launched! It's a clear example of how strategic paid advertising, paired with a strong creative concept, can validate a product before it hits shelves.
