A modern-styled living room with a green couch and wall, decorated with plants on shelves. sleek lighting, and Lend Easy's brand graphics.
A modern-styled living room with a green couch and wall, decorated with plants on shelves and Lend Easy's brand graphics.

Client Background

Lend Easy offers tools, consultations, and advice to first-time homebuyers. They aim to put borrowing power back in their clients’ hands by providing expert insights on housing and mortgages.

Client Background

Lend Easy offers tools, consultations, and advice to first-time homebuyers. They aim to put borrowing power back in their clients’ hands by providing expert insights on housing and mortgages.

Miniature houses balancing on piles of coins on a blue background

The Project

This project involved the creation of a brand system and website for this client. Lend Easy wanted to show expertise, knowledge, and credibility while having a welcoming and friendly approach. Our challenge was to market a startup as an experienced and well-established brand.

The Project

This project involved the creation of a brand system and website for this client. Lend Easy wanted to show expertise, knowledge, and credibility while having a welcoming and friendly approach. Our challenge was to market a startup as an experienced and well-established brand.

A desktop shot of Lend Easy's homepage, captioned "Visit out new website!"
A smiling young woman using a laptop, captioned "Feel confident about borrowing."
A Lend Easy-branded polaroid of a woman using a calculator, captioned "What are Easy Guides?"
A happy couple, captioned "Meet our Happy Homeowners!"
A calculator decorated with Lend Easy's branded leaf and dot design elements, captioned "How much can I borrow?"
A golden key in front of Lend Easy's brandmark, captioned "The golden rule of buying a home"
A photo of a house, captioned "First Time Homebuyer Incentive"
A minimalist interior design with a round blue chair and wooden table against a green wall. The caption reads "3.75% Key Interest Rate"
An arrow that also looks like a house balancing on piles coins that steadily increase in number. The caption reads, "Questions about Interest Rate Change?"

The Solution

I applied the brand’s identity to various platforms based on the client’s needs. With convincing messaging and professional, yet playful creatives, I helped Lend Easy distinguish themselves and establish credibility despite being a small business. By creating accessible and easy-to-follow graphics, the client’s website achieved steady traffic and saw an increase in engagement with the services they provide.

The Solution

I applied the brand’s identity to various platforms based on the client’s needs. With convincing messaging and professional, yet playful creatives, I helped Lend Easy distinguish themselves and establish credibility despite being a small business. By creating accessible and easy-to-follow graphics, the client’s website achieved steady traffic and saw an increase in engagement with the services they provide.

The Impact

Improved website traffic

Higher social media engagement

Increase in mailing list subscribers

The Impact

Improved website traffic

Higher social media engagement

Increase in mailing list subscribers

A desktop screen of Lend Easy's FAQ page.
A desktop screen that displays Lend Easy's downloadable Homebuyer's Handbook.
A desktop CTA leading the user to check out Lend Easy's Mortgage Calculator.
A desktop screen of Lend Easy's Mortgage Glossary landing page.
A mobile-responsive screen of Lend Easy's FAQ page.
A mobile-responsive screen that displays Lend Easy's downloadable Homebuyer's Handbook.
A mobile-responsive CTA leading the user to check out Lend Easy's Mortgage Calculator.
A mobile-responsive screen of Lend Easy's Mortgage Glossary landing page.

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