Mira Media grew from an unbranded startup into a 7-figure agency in just a couple of years. Alongside its founders, I worked to elevate the agency’s branding from a vague concept to a trustworthy, well-informed presence in Nova Scotia’s advertising space.
Mira Media grew from an unbranded startup into a 7-figure agency in just a couple of years. Alongside its founders, I worked to elevate the agency’s branding from a vague concept to a trustworthy, well-informed presence in Nova Scotia’s advertising space.
When I first joined the team, Mira Media only had a logo made in Canva and some hex codes from their website. I solidified key aspects of its branding by redesigning the website, creating a new logo, refining our tone of voice, and finessing our social media presence.
When I first joined the team, Mira Media only had a logo made in Canva and some hex codes from their website. I solidified key aspects of its branding by redesigning the website, creating a new logo, refining our tone of voice, and finessing our social media presence.
The launch of Mira’s updated website marked a milestone for the company. With brand new typography and photographic direction, its sophisticated look reinforces a direct, knowledgeable voice that reflects the diverse experiences and insights of the team.
The launch of Mira’s updated website marked a milestone for the company. With brand new typography and photographic direction, its sophisticated look reinforces a direct, knowledgeable voice that reflects the diverse experiences and insights of the team.
This lettermark takes the form of waves while spelling out two lowercase M's — a nod to the brand's namesake, the Mira River — and to the founders' time in Cape Breton, Nova Scotia.
This lettermark takes the form of waves while spelling out two lowercase M's — a nod to the brand's namesake, the Mira River — and to the founders' time in Cape Breton, Nova Scotia.
Mira set in the typeface “TAN MON CHERI”.
Custom typography unique to the brand.
Our social media strategy balances professionalism and personality. On LinkedIn, I provided supporting imagery and content templates for their thought leadership posts. On Instagram, Mira Media shares industry tips and expert advice with a lighter touch. The unifying factor is a beautifully curated feed — I’m committed enough to make memes look pretty, too.
Our social media strategy balances professionalism and personality. On LinkedIn, I provided supporting imagery and content templates for their thought leadership posts. On Instagram, Mira Media shares industry tips and expert advice with a lighter touch. The unifying factor is a beautifully curated feed — I’m committed enough to make memes look pretty, too.
Mira Media has proven that word of mouth is just as important as any performance metric — most of its clients come through referrals! The following testimonials highlight some clients’ and vendors’ reactions to our branding.
Mira Media has proven that word of mouth is just as important as any performance metric — most of its clients come through referrals! The following testimonials highlight some clients’ and vendors’ reactions to our branding.
